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Hello
I'm Caroline.
Welcome to my corner of creativity, where a passion for words meets a fearless pursuit of originality.
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It’s the attitude that accompanies me on my daily quest to emerge stronger, speak louder, and venture more boldly.
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And it's the attitude I give to the clients that I work with - purpose-driven brands on a mission.
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I didn't just stumble into the world of 'sustainability.' It's been a dedicated path for the last decade of my life.
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Off the back of a Master's degree in Development Studies, I've spent the past 7 years working for diverse organisations in the sustainability sector (ranging from grass-roots to high-level).
I now leverage this accumulated knowledge to craft your power conversion copy, with soul.
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I get excited and energised to collaborate with the doers and the impact makers.
Values
Growth
It's not always smooth sailing, but learning and reflection are key.
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Responsible growth is possible and there's room for everyone.
Excitement
If there’s not an element of excitement, it’s not worth doing.
The best outcomes are born from enthusiasm and inspiration.
Doing good for people and the planet can be as simple as cultivating an enjoyable work experience for someone else.
Credibility
To deliver world-class and trusted content that advances the mission of sustainable and purpose-driven brands.
Connection
To craft real and honest copy that strengthens relationships and gives value to the reader.
